Self-Guided Course

Brand Fundamentals

Brought to you by seasoned strategic communicator, Brooke Clay Taylor.

 

13 At-Your-Own-Pace Lessons

for business owners, entrepreneurs, and creatives

Just as Coach Normal Dale saw the potential in his fictional '52 Indiana Mens basketball championship team, the Hickory Huskers, we see the potential in your brand.

And, just like in Hoosiers, we know excellence begins, or begins again, with fundamentals.

“If you put your effort and concentration into playing to your potential, to be the best that you can be, I don’t care what the scoreboard says at the end of the game, in my book we’re gonna be winners.”
— Coach Norman Dale, Hoosiers

Course Outline:

✓ Establishing Goals
✓ Brand Purpose
✓ Brand Descriptors
✓ Target Audience
✓ Voice, Tone, Style Tips, Narrator
✓ Your Brand Story
✓ Content Buckets
✓ Brand Aesthetic
✓ Colors
✓ Fonts
✓ Logo
✓ Photography
✓ Brand Kit
✓ Bonus content

The course includes:

  • A printable, 45+ page workbook with supplementary worksheets

  • A video from Brooke with each lesson.

Brand Fundamentals
$989.00
One time

An online course created to focus on all the fundamentals your brand needs before taking a journey into marketing, campaigns, or website creation.

Work Weekend

Later this year, we’re hosting an exclusive Work Weekend, which will include all our favorite parts of Rural Gone Urban Workshops — the rolling up your sleeves and getting stuff done part — and the eating part — and the fellowship part.

Opportunity to purchase tickets will only be available to Brand Fundamentals alumni.

Read as: limited seats.

Fingers crossed we’ll see you there.

After working for strategic advertising and brand reputation agencies across the United States on behalf of national and international brands, Brooke launched Rural Gone Urban, a strategic communications boutique agency headquartered in Gore, Okla.

Yes, Brooke’s LinkedIn profile is stacked with experience in corporate advertising, reputation management, event coordination, non-profit, and public relations; however, give her a maker, or an entrepreneur laser focused on becoming the most sought after barbecue smoke master in Tennessee, and she’s there.

She’s there with flags flying like a small town football team headed to their first playoff game in school history.

She’s there, first in line, they day you cut the big red ribbon for your new business featuring local makers and creators.

She’s so there.

She' know the grit it takes to launch a new business. She’s also spent our Friday nights reading IRS.gov. She’s learned the hard way the ins-and-outs of e- and m-commerce. And, she know how overwhelming it can be to see the ever-growing to-do list of the things you know you should be doing, but just can’t seem to find the time.

She’s created a course that allows you to focus on your brand’s foundation, because after working with small town brands and large international brands she knows without a doubt a solid foundation ensures logevity and scalability.

That’s What They Said

  • Danielle Hayden, d2Meats + Hayden Farms

    We’ve been fortunate to work with Brooke, on not one, but two complete brand builds for separate business ventures. There were about five years between the two website builds, but both experiences delivered the same high-touch, boutique personalization that completely eliminated the overwhelming mountain, that is, website building.

    Her worksheets and the way she breaks down the process into bite-size pieces, moves the project along efficiently instead of getting stuck for months of “I don’t know, I’ll deal with it later” limbo when it comes to identifying how you want your business and products displayed online.

    Stress-free consistency and an easy to navigate and update website for the not-enough-hours-in-a-day small business owner that will usher in compliments from clients and customers for years to come, that is what you can always expect to receive from Brooke.

    d2meats.com

  • Katie Carothers, KCK Farms

    I went to Brand Camp for Brooke.

    I showed up because of Brooke.

    I left full and fulfilled because of Brooke. She’s a badass and gave me so much more than I asked for — and that itself was a gift.

    KCKFarm.com

  • Aleisha Rains, Stillwater Float and Wellness

    We bought Stillwater Float and Wellness in the midst of COVID - May 2020. While it was probably the scariest thing I have ever done, Brooke was immediately everything we ever needed and more. She created our website, assisted in our rebrand and ownership transition, and made something that was already good, great. And, an extremely overwhelming task became so much fun. Being a small business owner and wearing 1,000 hats is a lot to take on, and working with Brooke allowed me to let go of carrying the mental load of website copy, updates, and planning social media strategy constantly. Aside of a fabulous work relationship, I looked forward to learning and growing and just spending time together nurturing the brand. Three years later we are thriving and running a fully online booking scheduling system. We could not have done this on our own.

    Stillwater Float and Wellness
Brand Fundamentals
$989.00
One time

An online course created to focus on all the fundamentals your brand needs before taking a journey into marketing, campaigns, or website creation.